Arrow Doodle
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Arrow Doodle — Privacy Policy

Effective 16 August 2026 · Applies to the Android app com.bba.gma.aidafrtnth

This policy describes what Arrow Doodle actually does. It was written by reading the app's own source code and the server that receives its data, not from a template. If something below does not match what the app does, the app is wrong and we want to hear about it.

The short version. Arrow Doodle creates an anonymous account for you automatically so your progress can be saved. You are never asked for your name, email or phone number. If you choose to sign in with Google, we then also store the name, email address and profile picture URL that Google gives us. The game records how you play — levels, times, taps on rewarded ads, coins, settings — and sends it once a night in a single compressed batch. It shows rewarded video ads from Google AdMob, which you only ever see if you choose to watch one. There is no location tracking, no microphone, no camera, no contacts, and no in-app purchases.

1. Who we are

Arrow Doodle is published by Pixel Fresh Studio ("we", "us"). We are the controller of the personal data described in this policy. You can reach us at info@pixelfreshstudio.com.

This policy covers the Arrow Doodle Android application, package name com.bba.gma.aidafrtnth, and the backend services it talks to. It does not cover Google Play itself, or any other app.

2. Your account and sign-in

Anonymous by default

The first time you open Arrow Doodle, the app signs you in to Firebase Anonymous Authentication. This happens automatically, without asking you, and without collecting any information about you. It produces a random account identifier — a uid — which is what lets your progress be saved and restored. The uid is the key under which everything else described in this policy is filed.

The game also gives your anonymous account a randomly generated display name (for example, a two-word nickname). You did not supply it and it does not identify you.

Choosing a name

You can edit your in-game username in the profile screen. Whatever you type is stored on our servers as free text and is visible to us. Please do not put your real name, email address, phone number or anything else you would not want stored in it.

Linking a Google account (optional)

If you choose "Sign in with Google" to protect your progress, we receive and store from your Google account:

We do not receive your Google password. Signing in is entirely optional; the game is fully playable without it.

Linking is recorded as an event that contains both your old anonymous identifier and your new one, so that your history before and after signing in can be connected to the same person. If we did not do this, signing in would look to us like one player leaving and a different player arriving.

3. What we collect

3.1 Your profile record

We keep one profile record per account. It contains:

FieldWhat it is
Account identifier (uid)The random Firebase identifier for your account.
Anonymous flagWhether you have linked a Google account.
Display nameAuto-generated at first launch, or your Google name once you sign in.
UsernameThe name you chose in the profile screen, if you changed it.
Email addressOnly if you signed in with Google.
Profile picture URLOnly if you signed in with Google.
AvatarWhich in-game avatar you picked.
LanguageThe language code and name you play in.
CountryA two-letter country code, taken from your SIM card's network country, or from your phone's locale setting if there is no SIM. See section 4 — this is not derived from GPS or from your IP address.
Device detailsDevice model, manufacturer, Android API level.
App versionThe version name and build number of Arrow Doodle you are running.
PlatformAlways "android".
Push tokenYour Firebase Cloud Messaging token — see section 10.
WalletYour coin and heart balances, mirrored so they survive a new phone.
Ad policyAny limit we have placed on rewarded ads for your account, and why.
TimestampsWhen the record was created and last updated.

3.2 Gameplay and app-behaviour records

The app writes a record every time something meaningful happens. There are 28 kinds of record. Every one of them is filed against your account identifier. They are:

GroupWhat is recorded
SessionsApp opened and closed; whether it was a cold start; how the app was launched; app version; Android API level; your locale; network type (for example Wi-Fi or mobile); how many days since you installed; how long the session lasted; how long the app was in the foreground; whether it closed cleanly; how much time you spent on each screen.
Device snapshotOnce per session: device model, manufacturer, Android API level, app build number, country code, language tag, screen size in dp, RAM in MB, network type.
PlayEach level started and each level ended: level id and number, chapter, shape, difficulty, campaign or daily mode, attempt number, time taken, stars, misses, arrows placed, lives and hints remaining, whether you completed, failed, abandoned or restarted, and why you failed. Also chapters unlocked, badges earned, and taps on the "please make more levels" button.
Daily challengeWhen you open and claim the daily puzzle, your streak length, days since you last played, and how many hours before local midnight you played. This last figure exists so we can judge whether the daily reminder fires at a useful time.
AdsEvery rewarded ad offer: which placement offered it, whether you watched, skipped or it failed, whether the reward was granted, the AdMob ad unit id, how long it took to load, how long you watched, any error codes, and a stage-by-stage timeline of the offer. Also every ad we refused to show you and why (cooldown, daily cap, enforced break).
In-game economyCoins and hearts earned and spent, the balance afterwards, the source or sink, and shop purchases and refusals. These are in-game currencies only. Arrow Doodle has no real-money purchases.
Settings and chromeSettings you change (the setting key and its old and new value), language changes, avatar changes, onboarding steps and how long each took, tutorial views, and notification opens.
Username changesOnly the length of the new name. The text you typed is deliberately never put into this record.
Sign-in eventsSign in, sign out and account linking: which method (anonymous or Google), whether it succeeded, and the old and new account identifiers.
ProblemsWhen something breaks: an error code, a severity, which screen it happened on, whether it was fatal, and a short diagnostic string generated by the app.

Each record also carries a random event identifier, a session identifier, a sequence number, the time it happened, and — on the batch that carries it — your device's UTC offset in minutes and its local calendar date. Rewarded-ad records additionally carry a per-boot identifier, which is a number derived from your Android build fingerprint string combined with the time your phone last booted. It changes every time you reboot and is used to detect clock tampering during ads; it is not used to track you across apps.

3.3 Advertising data

Arrow Doodle shows rewarded video ads only, supplied by Google AdMob. There are no banner ads and no ads forced between levels; an ad plays only when you choose to watch one in exchange for a rescue, extra time or a hint.

When an ad is requested or played, the Google Mobile Ads SDK collects and sends data to Google directly. That includes your device's advertising ID (a resettable identifier Android provides for advertising), your IP address, and device and ad-interaction information. This happens inside Google's SDK — we do not receive the advertising ID, and it is deliberately not part of any record we store. What Google does with it is governed by Google's own privacy terms. See section 9 for how consent works.

3.4 Diagnostics

If you use the in-app suspension appeal form, we store the reference you were shown, the message you write, your account identifier and the time. The message is free text — please do not include information you would not want stored.

3.5 Information collected automatically by Google

Because the app talks to Firebase (authentication, database and messaging) and to AdMob over the internet, Google's servers necessarily see your device's IP address and connection metadata. We do not use IP addresses ourselves and we do not geolocate them — our own backend is handed a stored document rather than a live connection, so no client IP reaches it.

4. What we do not collect

These were considered during design and deliberately excluded:

5. Android permissions

Arrow Doodle declares exactly five permissions, and no others:

None of these is a runtime permission that grants access to your location, camera, microphone, contacts, files or phone number, and the app requests no such permission.

6. How your data travels

The app never connects to our server directly. Firebase sits between them in both directions.

7. Where your data is stored

Both of these may be located in a country other than yours, and your data may therefore be transferred internationally. The hosting region for each is set out at info@pixelfreshstudio.com on request.

8. How long we keep it

DataRetention
Records queued on your phoneDeleted as soon as the upload is confirmed. If uploads keep failing they are kept until they succeed. Uninstalling the app destroys them.
Nightly batch in FirestoreDeleted as soon as it has been copied into our database — normally within an hour. A batch that cannot be processed is kept no more than 7 days before it is removed.
Batch bookkeeping (which batch arrived when, and any batch that failed to process)Up to 30 days.
Individual gameplay recordsUp to 180 days.
Structured tables derived from them — sessions, level attempts, ad offers, economy transactions, settings changes, daily plays, problem reportsUp to 2 years.
Your profile record, its version history, and the links between your account identifiersKept indefinitely, unless you ask us to delete it. See below.
Aggregate daily counts and totals — figures such as "how many players cleared level 40 on 3 March", which contain no individual in themKept indefinitely. These are not deleted when you ask for deletion, because there is no individual record inside them to remove.

Your profile is kept indefinitely by default for a specific reason: an account identifier that no longer has anything attached to it is the only remaining evidence that the account existed, and a chain of linked identifiers may still point at it. Deleting profiles automatically would silently break the connection between your history before and after you signed in. This default is overridden the moment you ask us to delete your data — see Account & Data Deletion.

9. Advertising and consent

Arrow Doodle is free and is funded by rewarded video ads from Google AdMob. You are never forced to watch one.

Where the law requires it — including the European Economic Area, the United Kingdom, Switzerland, and certain US states — we show you a consent form, built with Google's User Messaging Platform, before any advertising request is made at all. The Google Mobile Ads SDK is not started, and no ad is requested, until your consent choice has been settled. Your choice is recorded on your device and applied for as long as it remains valid. Where an ongoing choice applies to you, the app gives you a way to reopen that form and change it. If you decline personalised advertising, ads still appear, but Google is instructed to serve non-personalised ads.

Where consent is not legally required, ads may be personalised using your device's advertising ID. You can limit this yourself at any time in Android Settings → Google → Ads, where you can also delete or reset your advertising ID.

Google is an independent controller of the data it collects through AdMob. See How Google uses information from sites or apps that use our services and Google's list of advertising partners.

10. Notifications

Arrow Doodle sends two kinds of notification:

You can turn off all notifications in Android's settings. Signing out clears the push token from the account you are leaving, so notifications aimed at it stop reaching your phone.

11. Children

Arrow Doodle is a logic puzzle game listed in the Puzzle category and is not directed to children. It is not enrolled in the Google Play Families programme, it contains no content designed to appeal primarily to children, and its store listing is aimed at an adult puzzle audience.

The app does not knowingly collect personal information from children under 13 (or the equivalent age of digital consent where you live). The app does not ask for your age, and we therefore cannot verify it. If you are a parent or guardian and believe your child has provided us with personal information, contact us at info@pixelfreshstudio.com and we will delete the account and its data.

12. Your choices and your rights

Depending on where you live, you may also have the right to object to or restrict processing, to data portability, and to complain to your local data protection authority. Write to info@pixelfreshstudio.com to exercise any of these. We respond to requests within 30 days.

Where you live changes which law applies

We are based in South Africa, so the Protection of Personal Information Act, 2013 (POPIA) governs how we handle your information. Under POPIA you may ask what we hold about you, have it corrected or deleted, object to how we use it, and complain to the Information Regulator (South Africa) if you think we have got it wrong. The Regulator can be reached at enquiries@inforegulator.org.za.

If you are in the European Economic Area, the United Kingdom or Switzerland, the GDPR (and the UK GDPR) also applies to you. That gives you rights of access, rectification, erasure, restriction, portability and objection, and the right to complain to your own national supervisory authority. Our lawful basis is your consent for advertising — which is what the consent screen shown on first launch in those regions is for, and which you can change at any time from the app's settings — and our legitimate interest in keeping the game working and understanding how it is played for everything else.

Your information crosses borders: we are in South Africa, Google's Firebase services operate across Google's global infrastructure, and the server that stores the gameplay records is a private machine rented from a hosting provider. POPIA section 72 permits those transfers where the recipient is bound by rules offering comparable protection — which is the basis we rely on, through our agreements with those providers.

There is currently no setting inside the app to switch off gameplay recording. If you do not want your play recorded, do not install the app, or ask us to delete your data.

13. Who else sees your data

We do not sell your data and we do not share it with data brokers. It is processed by:

We may also disclose data where we are legally required to, or to establish or defend legal claims.

14. Android backup

Arrow Doodle allows Android's built-in backup. Depending on your device settings, Android may copy the app's local data — including its local records queue and your local settings — to your own Google Drive backup. That backup belongs to you and is governed by Google's privacy policy. You can turn app backup off in Android's system settings.

15. Security

Traffic between the app and Google's services uses TLS. Our analysis database is not exposed to the public internet; it is bound to the local interface of its host and reachable only over an SSH tunnel by an operator. Credentials are held in restricted files on that machine and are not stored in source code.

No system is perfectly secure. We do not promise that your data can never be accessed by unauthorised parties, and you should not put sensitive information into your username or an appeal message.

16. Changes to this policy

If we change what we collect or what we do with it, we will update this page and change the effective date at the top. Material changes will be announced in the app.

17. Contact

Pixel Fresh Studio info@pixelfreshstudio.com

For data deletion, please use Account & Data Deletion, which tells you exactly what to include so we can find your account.

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Arrow Doodle · com.bba.gma.aidafrtnth